Ulster University

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Taking Action

The average annual material consumption of a European country is 20 tonnes. The effects of our overconsumption are innumerable and the burden often falls on countries and individuals who consume the least. 


When the pandemic started, we were promised that the world was going to change, that this would be the tipping point, a ‘new normal’ would emerge. Yet, as restrictions lift, we seem to be returning to the comfortable cycle of overproduction and overconsumption. Corporations continue to exploit their workers and abuse supply chains, plastics still choke the oceans and infiltrate our diets, and governments haven’t moved fast enough to develop alternatives. 

Tick which action you would like to take on the form below and follow your email instructions to join the #ConsciousConsumption campaign today.